Mapped political and commercial relationships of the Ghanian media, to support our clients investment strategy
A client considering a significant investment in the media sector in Ghana retained Nardello & Co. to supplement its internal research. Specifically, the client wanted to undertake a series of source inquiries to develop a deeper understanding of the Ghanian media market. Nardello & Co. was asked to chart the political and commercial relationships of the owners of the main media outlets, determine the market’s level of diversification or consolidation, identify the decision-makers and other influential actors within the government and regulatory bodies, and establish the level of government influence over the media. With the benefit of Nardello & Co.’s findings, the client proceeded with the investment.