Developing evidence to fuel the PR strategy of a high-profile individual targeted by a smear campaign
When a high-profile individual and her family were targeted by a self-proclaimed “influencer” who made salacious claims against them on various social media platforms, Nardello & Co. was engaged to conduct a comprehensive background investigation, focusing on identifying inconsistencies in the influencer’s claimed personal history. Our researchers identified a pattern of misleading or outright deceitful statements made by the influencer about her family background, including false claims about a purported spouse. We also found that the influencer had used multiple online aliases, including one when dabbling in pornographic modelling and another when establishing an account on a content monetization platform popular with sex workers. Our monitoring of the influencer’s social media accounts found that she also frequently and indiscriminately posted vulgar and incendiary comments, including statements about physically hurting little children. The client’s public relations team was able to use the information uncovered by Nardello & Co. to craft an effective strategy to counter the public narrative about the client and her family.